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Mintel a leading market research company has issued a press release that offers some interesting insight as to how Americans view the subject of dietary fiber.

The Mintel research survey found that a (to me) surprisingly high 27% of people surveyed expressed the belief that foods with added fiber have an "unpleasant" taste. 25% of the survey participants believe that fiber is only needed if you suffer from bowel irregularity or other digestive problems, an opinion more likely to be held by males. A scary 22% of respondents indicated that they did not know enough about fiber to know if it is "important to their health". More than one third of respondents believe that supplements and fiber-enhanced products are unnecessary.


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