Flux, no offence at all, I respect and like you a lot but I get the impression you are NOT into natural medicines at all?For me, I have tried every over the counter product there is, not to mention hundreds of prescriptions from my doctor and none of that ever helped. Why is charcoal given in hospitals to od patients to absorb the chemicals and their reactions if it is merely a placebo?It works for me, I love it and will stick to it. If it is a placebo, oh well, mind over matter and the money I spend on it is worth it to me.